Still, Aristocrat and the NFL are keeping the new product under wraps.Īristocrat’s booth at G2E centered on the football helmet, which acted as a doorway leading to a private room where the machines were shown to customers only. “We’ve taken a very specific approach to regionalizing the art and skins so that the Green Bay Packers game has the cheese hats - it has the flair that a fan of that team will feel like it’s a fun experience,” Hanlin said. But a third of NFL fans aren’t close to their home market, so the manufacturer created selectable art for each of the 32 teams. Jon Hanlin, Aristocrat’s senior vice president of commercial strategy and business analytics, said the deal was a chance for the manufacturer to regionalize products for operators.

The first-of-its-kind slot machines were highlighted at the annual gaming industry convention and trade show, which ended Thursday. Cannon/Las Vegas Review-Journal) Gaming is excited about its latest licensing deal to create NFL-branded slot machines - look no further than the 16-foot-tall football helmet at the center of its exhibit booth during this year’s Global Gaming Expo at The Venetian Expo. Customers in the Aristocrat Gaming booth at the Global Gaming Expo at The Venetian Expo in Las Vegas on Wednesday, Oct.

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